Before I begin, thank you for your part in the extraordinarily successful launch of my new blog, Be As One: A Single Flow … The stats were encouraging and that’s a massive understatement! Thank you.
Involvement in my new blog dampened my passion for Louisa but only temporarily. It only takes reading a page or two in a biography to fuel the fire back up again.
A question
I am so enjoying reading Madeleine Stern’s Louisa May Alcott: A Biography slowly, just a few pages at a time because of the amount of information within. Reading between the lines, I always come up with questions. After reading only six pages yesterday (pages 164-170), I came up with a couple that I hope you can answer.
Women authors and how they approached writing
Here’s the first question: Did other famous women authors such as Jane Austen and Edith Wharton approach writing the way Louisa did, as a business?
From potboilers to children’s stories
Stern suggests the thought process Louisa went through before accepting the job as editor of a children’s magazine, Merry’s Museum. She had little or no experience writing literature for children (with the exception of Flower Fables and The Rose Family). How could “A. M. Barnard,” the potboiler author edit a magazine for children?
The build-up
The owner of Merry’s Museum in rolling out the new and improved version of the magazine touted his new editor as “the brilliant author of Hospital Sketches, who had hardly an equal and who had no superior as a writer for youth in the country.”
He had high expectations and Louisa would live up to them.
What was Louisa thinking?
Stern writes,
Perhaps the editorial work would extend her skill in writing and selecting material. It would at least give her a public that, with the exception of Flower Fables, her stories had never known. Children might prove fruitful critics, and possibly she might be able to combine her editorial responsibilities with writing for Mr. Niles [of Robert Brothers – she had already received his request to write a book for girls]. Five hundred dollars a year would be welcome at the Orchard House. Besides, Louisa would have the opportunity of living in Boston to be nearer Mr. Fuller’s office on Washington Street [he is the owner of Merry’s Museum]. Washington Street had marked many a milestone in her varied literary career as “A. M. Barnard” and L. M. Alcott. Perhaps another milestone would be reached. (pg. 164, Louisa May Alcott A Biography)
Learning her trade
Her work on Merry’s Museum showed Louisa that she could learn to write for children and mastered the formula. It gave her the confidence to embark on Little Women.
All business
Stern presents Louisa as a hard-headed business woman with mercenary designs. Many have lamented how she did not want to write Little Women but she did, for the money. And that’s not all bad.
Great instincts
Louisa had an instinct for business even though she had no experience in the business world, nor did she actually known many in that world. Yet she made very smart decisions with regards to writing, trying any genre she could, hoping she would find the one she’d eventually master.
Mastery
Little Women proved that she could; she became The Children’s Friend.
I find it quite interesting that she seemed to know all the right decisions to make in order to make her “business” of writing successful.
And that’s why I posed the question of whether or not other successful women authors of that time and before, had approached writing in this way.
I admit that I am not well-read beyond Louisa May Alcott so I’d love to know, from you, about these other women and how they made a go of their writing.
In the next post, I’m going to pose the second question question regarding younger sister May, prompted by a single line in Madeleine Stern’s book.
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Stern assembled these stories into a book,
If, like me, you haven’t been born into a family that boasts generations of booksellers, if bookselling isn’t in your blood, you can always learn from the past. Reading the memoirs of those booksellers who came before us can be as edifying as it is entertaining. There are many to booksellers from which to choose, but two in particular can inspire and educate: Leona Rostenberg and Madeleine B. Stern. Lifelong friends and business partners, the two ran their antiquarian book business, Rostenberg & Stern Rare Books, for 60 years and wrote dozens of books between them. They conducted some of the finest literary scholarship of their time and did much to promote the antiquarian book trade, participating in the ABAA (Rostenberg as President from 1972-1974) and founding the New York Antiquarian Book Fair, held annually since 1960. They may be the only two antiquarian booksellers ever to have a musical penned in their honor, Bookends, written by Katharine Houghton and performed at the New Jersey Repertory Company in Long Branch in 2007.

